LIKES, SHARES, SMILES, AND SALES

By Jodie Cain Smith

Yes, this is a marketing post.

We all know that authors must market. The hustle is part of the job, but the marketing hustle is daunting. Questions: How do I begin? How do I market a book? Do I need a hook? Can’t I just post my book cover and all my adoring fans will buy it? Answers: Begin with yourself, build relationships, yes, and uh…no. 

Ye0s, start with yourself, especially on social media. You are the brand. Post about you. Readers want to know you, your personality, your interests other than your writing. Your friends and families really don’t want their feeds filled with only “Buy my book!” posts. That’s a sure-fire way to get snoozed on Facebook and unfollowed on the Gram. 

That brings us to building relationships. You’ve all heard that social media marketing is about building relationships, but I believe all marketing is about relationships. On social media, interact with your commenters. Comment back, comment on their posts, comment on posts that speak to you (keep the rage on low), spread the love. Even if you dedicate only 15 minutes a day to interacting on social media, it will pay off in increased followers and higher visibility for your posts. 

And, building relationships isn’t just online. Holding a book signing? Stand rather than sit. This is a much more welcoming, less intimidating posture than sitting behind the great barrier of the table, desperate not to look like a friendless loser with 100 unsold books in front of you. 

Make your book an experience. For upcoming events, I have made selfie props that play with the hook of my latest book. On the book table, a jar decorated to coordinate with my brand color palette holds the selfie props. Anyone who buys a book receives a magnetic bookmark with NO BRANDING on them (bought dirt cheap in bulk). Another jar holds stickers for kids who happen to approach the table. Yes, I am that person—lure the child to the table with a sticker, mom or dad will follow. 

I work with libraries, museums, and community centers offering workshops. For these events, I offer the organizers three 45-minute writing workshop options to choose from, depending on their patrons needs. Admission is free with the option to purchase a book. I have never failed to make sales at one of these events. At the last one I held for the launch of The Woods at Barlow Bend I sold out—40 copies to attendees and the last ten to the museum director for the gift shop. 

Now, for the hook of the book your promoting. For Bayou Cresting: The Wanting Women of Huet Pointe (July 31, 2021, Crowsnest Books), I created the social media campaign “Which Huet Pointe woman are you?” Each woman has a featured post with very brief description, picture, and call-to-action. These posts align with the selfie props and a poster collage of all the women displayed alongside the books at events. 

So, with these tips, get out there and market your work. Build your readership by building your community. Build this writerly community by sharing your marketing tips below in the comments.