Writing Makes Speech Come to Life

By Nick Rolon

Recently, I was fortunate to attend the graduation ceremonies of two of my wonderful nieces, Nicole and Tori. One ceremony was outside with the sun shining bright and the other inside with university banners hanging from the rafters. As a proud uncle, I sat with family and friends eager to see my nieces receive their diplomas and to experience the planned commencement exercises including the inspiring speeches. Written words now brought to life.

  

As I listened to the speakers, who ranged from the Valedictorians and Salutatorians to the keynote speaker (who included a state Commissioner of Education), I heard brief comments on what inspired them to write their speeches. Each had put a lot of thought into the writing of their speech, the message, and how they would present it to the audience. The words they spoke were written by them and you could hear the passion in their voices.

There are many types of speeches with some informative (educating a group of medical students on new procedures), persuasive (emphasizing company goals, missions, plans, and expectations), and some for special occasions (recognizing achievements at graduations, wedding toasts). In many cases, particularly graduation ceremonies, the speaker shares experiences, values, and offers advice.  They seek to motivate, recognize, and inspire students.

I reflected on some key points:  

1) Know your audience- take time to understand your listeners.  You can write your notes to have emotional appeal to that specific audience.

2) Know the message that you want to convey to your audience – what will be the takeaway, what is the key point you want to the listeners to know; save the most important message for the end.

3) Begin with an impactful, enthusiastic introductory statement that defines your speech and quickly captures the attention of your audience.  Remember, you want to have fun writing the speech; feel confident.  You Got It!

4) Tell a personal story that engages listeners.  Use storytelling to make your point and let your personality come through.  This will help bring your written words to life.  If the listeners feel comfortable with you, they will listen more closely to your message.

5) Speak Slowly – no need to rush; factor your provided time limit into writing the speech.

6) Speak with feeling – No one likes to be bored; show your passion for your words.

7) Memorize your speech – don’t read unless you must; you may have a copy of your speech but avoid simply reading word for word.

8) Thank someone- recognition is good; it creates a good feeling throughout the audience.

9) Conclude with your most important message – reiterate the key takeaway; we want listeners to walkaway informed, inspired, happier, and healthier.   

10) Thank everyone for listening.

Many of us, have the same fears expressed by one of the student speakers when she said, “My principal told me I have good news and challenging news – the good news is you were selected class valedictorian and the challenging news is now you have to write a speech and give it.”

Have you ever written and then given a speech? Leave a comment and tell us about it.