Sunday, August 10, 2014


By Marion Aldridge

At some point in my life, I discovered I was a better writer than I was a preacher. Writing is an extension of, if not an improvement on, what I did in my preaching days. My goal is to communicate some truth that can make life better for people who are paying attention.

Getting published has always been my goal. There are other reasons to write. Some people write to pass family stories to their children and grandchildren. I organize my thoughts when I write, which can be helpful even if those thoughts are never published.

But, make no mistake about it: I want other people to read what I write.

Writing is a gift. The ability to be published is an entirely different skill.

Here are two related strategies that will help an author move from having a good idea to being published:

1. There aren’t many markets that publish old ideas; so successful writers need a unique angle.

That means authors need to compose something that hasn’t already been written. We learned when writing our first term papers that you couldn’t write about a Big Topic such as “The Civil War.” You needed to narrow the focus: “Humor in the Letters of Civil War Soldiers” or “Comparing the Value of Confederate Money in 1864 and 1964.”

A writer needs a slant, a perspective not yet considered. South Carolina Wildlife recently accepted an article I titled, “Just Short of the Wild Side.” My premise is that I like to be alive at the conclusion of my travel adventures. So I make hour-long hikes to South Carolina waterfalls with my grandson rather than attempt to climb Mt. Everest. It’s not a complex idea, but apparently, in this era of kayaking over dangerous rapids and trekking through deserts, nobody had scripted a short article with this obvious angle.

2. Fill a niche.

Thousands of books have been written about families. Hundreds about twins. My friend Shelly Rivoli discovered her niche, and writes a successful blog as well as books on the theme, “Travel with Baby.”

My first two books were worship guides. As a young minister, I had purchased the standard worship manuals with wedding and funeral services in them. However, none gave a clue regarding why we do what we do when we gather for worship. And no one talked about the more peculiar worship occasions: Homecoming, Graduate Recognition and Labor Day weekend. Even seminary didn’t help much. I created two books that cover everything from Easter to Independence Day to ordinations to weddings and funerals. I simply added a brief four or five page explanation at the beginning of each chapter, answering such important questions as 1) What does the Bible say? 2) What are our Christian traditions? and 3) What are the practical considerations? The first volume, The Pastor’s Guidebook: A Manual for Worship, was published 30 years ago and has sold well over 25,000 copies. It’s still selling and I’m still getting checks, and it was easy to write. Not Great Literature. But it met a need. By the way, the Bible has nothing to say about Mother’s Day.

So, fellow authors, create with an eye toward publication. There are a lot of good writers, but if nobody ever reads what you have to say, you’ve fallen short of success.


Sarah Herlong said...

Thanks Marion for the interesting post. I'd like to read that article in South Carolina Wildlife by the way.

Marion Aldridge said...

Me too. I have been waiting on it since January.