Sunday, March 23, 2014

Did You See Her Dress at the Oscars? Describing the Action Can Make You Money

By Kimberly Johnson

Best Supporting Actress Lupita Nyong’o wore a gown at the Oscars that fashionistas are still talking about.  

Here’s some blog chatter: 
When Lupita stepped onto the carpet in that sparkling, sky blue silk georgette gown that was custom made for her by Prada, she looked absolutely breathtaking… In Lupita’s red carpet interviews Lupita said she chose this shade of blue because it reminded her of her native Nairobi and quickly #NairobiBlue became a trending topic. .(Nicole Gibbons,

The “It girl” of this year’s awards season, Twelve Years a Slave star Lupita Nyong’o made her Academy Awards debut in a custom Prada robin's egg blue gown. … Nyong’o—who brought her mom, Dorothy, along for the night—topped off the winter wonderland fairy princess look with a gold and diamond Fred Leighton headband. (Josh Duboff, Vanity Fair) 

My sideline interest is to write about the haute couture frocks, chapeaus and zappos worn by the Hollywood elite and the up-and-coming. I thought about it – turning a descriptive phrase can be rewarding (financially and creatively). I checked out Paula Rollo’s blog, "How Much Do Bloggers Really Make?, Part 2."  In her post, she lists poll results in which she queried bloggers about pay, time spent on the blog and monthly page views.  I found out that just-getting-started writers put in over 20 hours each week on content and the pay ranges from $10 to $500 per month.

Recently, I’ve been bouncing this sideline thing around to a friend or two. One worrywart said, “Will people take you seriously, writing about what so-and-so wore?” My take on this seed of doubt is that a blogger is no different from a New York Times reporter: conduct the research, become a subject matter expert, find refreshing angles to present the facts and deliver the message. It is like the advice of a high school English teacher: Tell a story about a moment/event that means a lot to you. Get right to the action. Describe the action and use all five senses.

Nick Levitan’s blog, "Is It Time To Take Fashion Bloggers Seriously?," crushes that seed of doubt and sums it up pretty well:
…Because of the ever-growing power of bloggers, and the decline of traditional fashion magazines, it is likely that bloggers will become more powerful than ever. It is true that with the fast pace of modern fashion, a once a month magazine is simply not able to keep up with the evolving trends and changes that occur in fashion seemingly overnight. The day of the fashion blogger is now, and if everyone does not take notice, they will be left behind.


Laura Puccia Valtorta said...

You forgot to talk about hairstyles. Lupita Nyongo's hair was so refreshing. Short, natural. I loved it. She is a beautiful young woman.

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