Sunday, November 17, 2013

I Can’t Find My Louboutins: Looking for a Fashion Writer Who Knows Where They Are

By Kimberly Johnson

I think I lost my shoes during NYC Fashion Week. Maybe if I put an all-points bulletin to the famous fashion bloggers and columnists I just might get them back in time for Christmas. For two days, I played Columbo and stumbled around the Internet. 

I Googled fashion writers. I learned that most editors want a niche writer with a proven track record. Start a blog to generate an audience is what the editors suggest. has over 937 K Twitter followers and 155K Facebook fans. Columnist Rachel Strugatz is legendary for her work for at Women’s Wear Daily and the Huffington Post. Here’s a sample highlighting jewelry worn by First Lady Michelle Obama.

“The one-of-a-kind Naeem Khan gown Michelle Obama donned for the state dinner stole the spotlight initially, but it was her show-stopping earrings that stole our hearts. The first lady borrowed the rose cut, amber, and tourmaline pear shaped earrings from Bochic, brainchild of New York-based David Aaron Joseph and Miriam Salat.”

John Jannuzzi, Jessica Quillin and Shala Monroque are prominent fashion writers-turned-editors that use Twitter and Facebook to maintain a strong social media presence. I located Olivia Fleming of London’s Daily Mail.  Maybe she can tell me where my shoes are. Fleming highlighted Louboutin in a November 11 article:

“Christian Louboutin is introducing a capsule collection of heels that promises to elongate your legs by matching the color of your skin. Five classic Louboutin styles have been re-imagined in five shades ranging from a fair blush to rich chestnut, which aim to 'closely match the color of a customer's skin tone'.”

 I Googled fashion writing. The result was a hodge podge of advice ranging from invest in a good dictionary to develop a tough hide to the quote “Writers are not born, they are created through hard work.”  Interestingly enough, a fashion writer internship popped up. 

“Want my job? Write a headline and 250 words on the person you would most like to interview in the fashion industry – it could be a designer, a show producer, a make-up artist, a hair stylist or a model. I want to know who inspires you and why.”  (from Rebecca Lowthrope, the fashion features director for Elle UK)

I think my shoes are truly lost. But I did find out that the fashion industry has creative writers in various genres. Fashion writers adhere to the same principles as a non-fiction writer, a memoirist, even a cookbook writer. The only thing different is the red carpet, the fabulous clothes, and the celebrities. Ok. I don’t really own a pair of Louboutins, but I do have a pair of Calvin Kleins.

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