By Kimberly Johnson
The other night, I munched on Kung Pao Chicken from a local Chinese place. I like chicken. I like chopsticks. Between you and me, those things were broken.
First, I fought to get my fingers wrapped around them. Then, when I did get the two sticks to cooperate, the piece of meat wouldn’t act right. It kept missing my mouth. Finally, I couldn’t get the right amount of chicken, rice and other stuff balanced on the chopsticks.
I threw them into the brown paper bag and grabbed a fork.
I have another problem: no title for my blog. Got suggestions? Leave a comment. My goal is to write about real Southern food, not the New South cuisine…stuff like grits with lots of butter, chitlins and hot sauce, hushpuppies and ketchup, and a fried boloney sandwich with mustard. I want folks to know that this is good food, not hillbilly fare.
I brainstormed for catchy titles (Cooking Queen of the South, Sweet Tea & Butter Biscuits, Just Like Grandma Made). I perused Paula Deen’s website. I even surfed the food blog directories. All I got was surf toe—it was painful.
I sought professional help. It led me to some good advice for creating a title.
Tip 1: Answer these basic questions: Can people relate to the title? Is the title short and to the point? Does the title conjure a concrete view or an abstract vision? If your title answers these queries, you are the biggest winner.
Tip 2: Be mysterious. The title is a preview for what’s to come in
Tip 3: Be Like a Kardashian. Create drama, but use it with caution. If your title sparks a controversy as way to attract viewers, make sure to support your position in the full post. Be prepared for strong reactions.
Tip 4: Avoid the switcheroo. AKA: the bait and switch. You want viewers to be intrigued with the title and the text. Don’t be accused of selling false goods based on the title.
Tip 5: Be useful. A viewer reads your blog because she has a problem (Can’t cook rice) or she wants to improve (Make chicken noodle soup like Nana ). Solve your reader’s problem, not create one.
Sources: www.novel-writing-help.com, http://dukeo.com, www.problogger.net, http://weblogs.about.com