Sunday, August 14, 2011

Be Like Kim Kardashian

By Kimberly Johnson

You’d think she was water--she’s everywhere: a cover girl on magazines (People, Cosmo, Glamour), a reality TV titan (Keeping Up With the Kardashians), a fashion designer and a social media goddess. Heck, she authored a book with her sisters (Kardashian Konfidential).

That’s right; Kim Kardashian is a household brand. How did this 30-something do it? The easy answer: She makes money.

The other answer: She’s out there—I mean, her name is synonymous with what’s happening with pop culture. Oh, did I tell you? Her mom, Kris Jenner, is her manager. Kim’s PR team knows a thing or two about savvy marketing. Simply put, marketing determines what products interest the customer—and gives it to him. Marketing identifies, satisfies and keeps the customer.

Is your short story ready to become a bestseller--like Kim Kardashian? If the answer is…well, maybe…I dunno. Here are some concepts I found on the Internet to promote yourself. And become like Kim Kardashian.

First: Cultivate your identity. Who are you and what do you offer?
Second: What makes you so special? Communicate who you are and what you do, quickly. The public attention span is short. Think Twitter.
Third: Develop a relationship with your audience. And keep them interested with ongoing dialogue, date nights, hand-holding, walks in the park…you get the picture. Think YouTube, MySpace, Facebook.

Do Now: #1 - 3: Create a Twitter account, a Facebook page and a blog. Shamelessly talk about your writing projects.
Do Now # 4: Check for blogs and magazines that are open to submissions.
Do Now #5: Surf the Internet for a podcaster looking for an author to interview.
Do Now #6: Take part in a writing workshop. Meet and greet and get feedback.
Do Now #7: Word of mouth. It takes a village to promote your prized work of fiction or nonfiction.

Sources: How to Promote Yourself and Your Book, Jess Haines,,

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