Anyone reading this is either published or hopes to be, and
therefore is or will be interested in getting reviews on the completed work… or
will be wishing the reviews had never been written.
Here's how it frequently goes: you finish your novel, do some sort
of launch, get it on Kindle, then wait for the reviews. And wait. The first
eight or so will be from family and friends plus a few authors who know how
important these things are. And they are
important. Not only do prospective buyers actually read them, some professional
reviewers/bloggers won't even consider your work until you have ten reviews
with an average four-star rating. All you need to suppress your average is your
Uncle Joe (who thinks a one-star is good, and a five-star is bad), or an idiot
who didn't like your subject/genre (and who knows nothing about the writing
craft), or, Heaven forbid, several intelligent people who recognize your
writing as awful (and don't know you well enough to fib or simply pass on the
review).
Let's assume your writing is excellent. If you've gotten it past
your SCWW peers, it probably is, so what's the problem? Well, Uncle Joe, of
course; with him you can explain the rating system, slowly and distinctly, and
hope he gets around to that retraction/correction. I still have one of those
one-star ratings; he said he couldn't wait for the sequel. I haven't given him
a copy. I also have a two-star zinger from a
'professional' reviewer who wrote that she couldn't finish the novel because of
the violence. In my online rebuttal I pointed out that she was part of a paid
service, wherein she'd read the synopsis explaining it was a WAR BOOK, and that
she had then asked to review it. Her response was that she was just getting
started, and that I was mean-spirited and made her cry, and deserved whatever I
got.
My advice is simply never respond to a poor rating. Never. After my first free Kindle promotion, some troll blistered
my first novel. Knowing he'd paid nothing for it, I responded (for all to see)
"So sorry you didn't like it; give me an address and I'll refund the
entire $2.99." Cute, right? WRONG. His
response (for all to see): "Oh no. You can't buy a retraction. I stand by
my rating."
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