The Secret to Selling a Book? Meet People.

By Rex Hurst

Having now sold two books and a number of short stories, I can honestly tell you that having the perfectly crafted cover letters and hunting for an agent to pass your work onto the “big publisher” is no strategic match for actually meeting people in the flesh, having a few drinks, and making a couple of jokes.

Networking! Networking! It’s all down to that.

Everything I sold is because I knew someone. Another author gave me a tip. A guy I knew became an editor. Another author gave me a recommendation. Like the mafia, you have to be vouched for before they let you in. If they can put a face to that name, get a sense that you’re a human, they’ll unconsciously associate your work with those good vibrations. It’s natural. 

It’s human.

The old cliché once again rings true, “it’s not what you know blah blah blah.”

At this point some may be thinking, “It shouldn’t be like this. I just want to write.”

With ten thousand other people in the same room, all screaming to get their work published, this is how you stand out. Go to the conventions, to the meetings, to the writer’s groups. Schmooze.

I’m not saying suck up, you’ll come across as desperate.

Ask advice of those writers attending the event. People love to expound and be the sage. And if you’re still having trouble, brush up your skills with a reread of Dale Carnegie’s How to Win Friends and Influence People. It might seem phony, but it works.