By Jodie Cain Smith
Fred Fields
pointed out in his post “Website Tips” that a website is critical to an
author’s success. However, if you want to fully capitalize on this inexpensive
and, in some cases, free marketing device, gone are the days that a stagnant
online business card would suffice. Today’s author websites must offer readers
much more than a bio and purchase links. If you want your readers to buy more,
invite them through the looking glass, or rather laptop screen, to get lost in
your bonus materials. After several minutes, or even hours, your customers will
emerge from the rabbit hole filled with the inner workings of your brain and,
hopefully, with a lighter wallet.
So, how do you
turn your author website from stagnant to engaging? Add content! In addition to
a regularly updated bio (Seriously, surely something has happened in your life
in the last ten years. And when was that picture taken? 1993? Nice claw
bangs.), available titles, contact information including all social media
links, and event/appearance schedule, get creative with bonus materials.
1. Create a Virtual Inspiration Board
Allow readers to
explore your world. What music do you listen to while writing? Does it change
according to the specific project? Do pictures inspire you? Do you save
research from past works? Share short posts and images that include anything
and everything that inspire you. Divide your inspiration according to specific
titles, so the reader can click on the title of the book you wrote that he is
now obsessed with and dying to learn more. Feed his obsession.
2. Create Flash Fiction
Introduce
yourself through short works. If the customer likes the appetizer (a brief
story of 750 words or less), she may say, “Well, that just made me hungrier. Must
eat more!” Before she knows it, her literary hunger pangs have resulted in
binge clicking, purchasing everything she can make her little mouse icon grab.
3. Encourage Voyeurism
Emily Giffin,
one of my favorite authors, includes a “Twenty-five Things About Emily” list. I
read the list and decided that we should be close friends. Of course, moving to
Atlanta in
order to “accidentally” meet her would be costly and could land me in jail, so
I downloaded her latest release instead. Our friendship may be imaginary, but
her voice is part of my life regardless. Victory!
4. Blog and Share and Blog and Share and
Blog and Share
Yep, this part
is never ending, but it is the easiest way to keep your website fresh. And
fresh content is the best kind to share. Would you offer a friend a spoiled
apple, rotting and covered in fruit flies? No. So, why would you expect your
readers to come back to the table time and time again for apples so old that
even moronically naive Snow White would refuse a bite? That’s just gross and
mean and your readers crave something new.
What other bonus
materials can you think of to include on an author website? Share your ideas
below.
Great ideas, Jodie. With your passion for what you do, it's little wonder you are publishing your first novel soon!
ReplyDeleteI like #3--encourage voyeurism.
ReplyDelete